Director of Photography Robbie van Brussel chose the OPTIMO PRIME series for a commercial shot with Director Philip de longh, for the famous lingerie brand Hunkemöller. The commercial was broadcasted on Dutch TV recently. On Instagram, Hunkemöller’s self-definition as a brand is “empowering women to be their most beautiful self”. Color accuracy, skin tone respect, realistic images with no distortion….all good reasons to use Angénieux lenses for a commercial for this brand.
The famous American trucks company invested in an ambitious commercial "The Power Has Shifted" to launch its new 1500 TRX pickup truck. TRX for Tyrannosaurus Rex, the super predator of the Raptor in Jurassic Park. Why this cinematic reminder? Because its direct competitor is the Ford f-150 … Raptor!