Chistian Herrera, a Costa Rican native cinematographer, based in LA, has a passion for images. He has worked on many narratives, commercials and music videos. He is very creative and loves to explore new territories in his work, always after the newest and best equipment to work with. As soon as the Optimo Prime Series was available for test in the US, Christian was in touch with Band Pro Film & Digital Inc. to make some tests on a job for a clothing brand in the desert.
The famous American trucks company invested in an ambitious commercial "The Power Has Shifted" to launch its new 1500 TRX pickup truck. TRX for Tyrannosaurus Rex, the super predator of the Raptor in Jurassic Park. Why this cinematic reminder? Because its direct competitor is the Ford f-150 … Raptor!